I know…I know. A Business Plan? Really? It just sounds so…well, businessy!
Yes, while this is true and I can hear your muffled groans all the way from the back row. Hear me out on this one.
A Business Plan, if done correctly, will provide you with sustained direction, momentum and clarity for the life of your business. And as an entrepreneur, I swear these are the three most commonly cited short fallings that we face. So why do we have resistance about something that is such a powerful tool for our business?
Most of the resistance hinges on two primary arguments: (1) “I don’t know what it is,” or (2) “I don’t know how to create one…or at least a good one!”
So let’s get both of those out of the way, right now.